After the great success achieved by the OBF Expo 2023 in its first session, we present to you the Oman Beauty Fashion Expo2024 in its second session.        

The Oman Beauty and Fashion Expo 2024 (OBF Expo) is an opportunity for business owners in the field of beauty and fashion to take advantage of the opportunity to develop their products and services by getting acquainted with the latest and most prominent developments in the world of beauty and fashion, as the exhibition has become the largest commercial event in the region for the manufacture of beauty, body and fashion products and for direct communication between those interested in this field. The exhibition presents the latest products in the world of beauty and fashion. The exhibition is also a platform for showcasing beauty, fashion and skin care products. It is also a forum for exchanging experiences and innovative ideas that contribute to the development and sustainability of these sectors for the benefit not only of its employees, but also of society in general.

The exhibition also constitutes an integrated knowledge and cultural platform for Arab and Gulf women seeking an aesthetic identity that is more appropriate to their personality in light of the prevailing similarities in the world of fashion and beauty.

With the presence of thousands of high-profile trade buyers who will be invited to witness the latest trends in the world of beauty and fashion, and see exciting new opportunities for their business, the exhibition will bring visitors together buyers with manufacturers, retailers, importers, exporters, distributors and sellers, hotel and spa developers, beauty specialists and famous fashion houses, elite Among the Gulf and Arab women experts specialized in the world of fashion, beauty, fashion design, healthy lifestyles, balanced nutrition, fitness and skin care.

Through the Oman Beauty and Fashion Exhibition, we have chosen to emulate the world of modern women in an integrated manner. Fashion, health care, skin and beauty are among the basics in women’s lives. These sectors continue to grow and flourish to meet women’s aspirations and their keenness on their elegance and taking care of their beauty from a health standpoint in particular.

In its second session, the exhibition targets the highest brands in the field of beauty, fashion and skin care. The exhibition also allows its visitors to enjoy the most luxurious fashion shows and benefit from the knowledge experiences of elite beauty, fashion and nutrition experts, who provide personal consultations and review the latest technologies and means available in the beauty and fashion market.